Outdoor Media, Indoors!
Posted on June 17, 2009 by webmaster
Multi-story carparks are notorious for being dark dirty places, unadorned by any significant form of decoration. This is largely because of fire regulations, but a new patented technology now allows large-scale ads to be created on the walls of such places, essentially transforming them into immersive, branded environments.
Carspaze has created a new advertising platform centered on the ability to digitally print photo-quality images onto specially developed fire retardant materials. Developed three years ago, the process has undergone technical trials and improvements in Germany over the past two years. Now, focusing on carparks near retail centers, Carspaze creates branded zones 10 to 20 parking spaces wide bearing advertising on the walls in front of parked cars.
Only sustainable materials are used in the production of such advertising, including recycled panels and frames, wheel stops made from crushed rubber tires and lighting units made from recycled fiberglass and plastic. In addition to creating a more cheerful, safer-feeling parking place, the ads have been found both to give consumers a way to remember where they parked their cars and—no doubt as a direct result—to dramatically increase top-of-mind awareness for the brands advertised and boost purchase likelihood. Carpark owners meanwhile, receive revenue for each installation, which will hopefully lead to improved upkeep, security, facilities and who knows, maybe cheaper parking in the long run…
